types-of-marketing

Marketing is a vast field of study and interest, encompassing a wide range of different forms. To fully understand the topic, the type of marketing you need to know what is the best for your needs. To learn more about the types of marketing, take a moment to read through this blog post. You’ll be able to learn more about what they are, how they work, and what you should consider when it comes time for you to do some marketing yourself!

The 42 types of marketing strategies that work:

1. Digital Marketing

Digital marketing is one of the types of marketing, as it is more commonly known, encompasses a wide range of different strategies and tactics. It can include such things as:

The differences between each of these items are really up to you. You can mix and match based on what you think would work for your business the best. What’s important, though, is that you think about what you want out of your digital marketing. If you’re a small business, a good website and a blog might be enough to get the word out about your business. If you’re a larger corporation, you might need to look into things like Google Adwords or Facebook ads.

Features of Digital Marketing

Digital marketing has a few features that make it stand out from the crowd. The fact that you can do something as simple as an ad on Facebook or an email campaign with just a few clicks is very appealing to businesses. Especially since it’s easier than ever before to reach out to your target audience.

The Cost is Low

Because digital marketing is done online, you can target specific demographics, meaning you aren’t wasting any money on ads that aren’t relevant to your business. Furthermore, most of these advertising platforms are free! As long as you have an internet connection and know what you’re doing, there’s no need for any type of financing or monetary exchange.

2. Inbound Marketing

Inbound marketing is one of the types of marketing strategies that can be used by online businesses of all shapes and sizes. This type of marketing focuses on the need to attract traffic to your website, blog, or social media accounts. Some forms of inbound marketing involve: Content Marketing

  • Search Engine Optimization (SEO)
  • Drip Marketing
  • Paid Advertising

Features of Inbound Marketing

Inbound marketing works by attracting traffic to your website. By doing so, you are providing your readers with content. This is where it starts to get interesting! The more traffic, the more views your articles have. This means that there are more opportunities for you to build a relationship with your readers, and they will be more likely to stay engaged with you in the future.

3. Outbound Marketing

Outbound marketing is one of the types of marketing and that has a much more direct and aggressive approach than inbound marketing does. Sometimes it can be referred to as “push” or “pull” marketing, depending on whether you’re trying to pull customers in through your website or reach people with your advertisements. It can also be triggered by something like an email campaign or direct mail. Outbound marketing is about attracting people to your company’s services or product, rather than to your website. Some forms of outbound marketing include: Phone Calls/Voicemails

  • Email Marketing
  • Outdoor Advertising
  • Direct Mail
  • Advertising on a website that a known non-profit owns or manages
  • Advertising on a newspaper that you don’t own directly but ads are bought in bulk.

Other types of advertising, including radio and television advertising, can also be considered outbound marketing. Outbound marketing involves reaching customers from the outside, whereas inbound marketing tends to focus more heavily on SEO and other types of content.

Features of Outbound Marketing

Outbound marketing can be used for different reasons, both large and small. Some businesses intentionally advertise on the internet in hopes of luring customers in. That’s an example of outbound marketing. Outbound marketing can also be used to get new business, which is how it’s traditionally been used by large companies. Some smaller companies use outbound marketing to get new business or get their existing customers more involved with their product or service.

Smaller businesses are often able to do more with outbound marketing than big businesses because they have so many resources to draw upon.

4. Traditional Marketing

Traditional marketing is one of the types of marketing that has been a very popular tactic. Perhaps you’ve heard of some of these different types of marketing tactics:  Need Marketing

  • Paid Search Advertising
  • Display Advertising  (Digital)
  • Direct Mail
  • Newspaper/Magazines/Newsletter Advertising
  • Trade Shows and Expos  (Digital)
  • Public Relations  (Digital)

Features of Traditional Marketing

Traditional marketing involves a good deal of human interaction.  It can require you to go out and meet with potential customers in person, which can allow you to build relationships with them outside of your business. If you’re looking to create a personal touch with your business, traditional marketing might be right for you!

Traditional marketing also tends to cost more than modern forms of it.  Paying for newspaper ads or trade show booths is rarely cheap! However, if you have the money to invest in this form of advertising, it’s hard for new businesses to get noticed without it. Traditional marketing is also very time-consuming.

5. Content Marketing

Content marketing is one of the types of marketing that has become extremely popular with online businesses. Content marketing focuses on creating quality content that can be used to attract new customers to your company, as well as retain the attention of the current customers you already have. Some examples of content marketing include: Blog Posts

  • Ebooks
  • Video Marketing
  • Infographics  (Digital)
  • Case Studies  (Digital)

Features of Content Marketing

  • Useful Content  (Posts, Books, Videos, etc.)
  • Relevance of Content  (News, Tips & Advice)
  • Social Media Integration  (Facebook)
  • Video Marketing  (YouTube)

6. Search Engine Marketing

Search engine marketing is one of the types of marketing and that way of attracting traffic to your website and blog by using the power of search engines. Search engine marketing is essentially a form of outbound marketing because it involves using SEO to attract traffic to your website.  Some forms of search engine marketing include: Pay-Per-Click Advertising  (PPC)

  • Search Engine Optimization (SEO)
  • Website Submission – creating a webpage on your site that is found in search results
  • URL Redirects  – redirecting people from one page of your site to another page on the same website.  This can be done by editing a .htaccess file or setting up a plugin.

7. Video Marketing

Video marketing is one of the types of marketing truly an art.  There are several different ways you can go about putting together a great video marketing campaign, but they all revolve around one thing:  the quality of the content.  Your video needs to be engaging and it needs to offer something valuable to your customers.  Some digital video marketing campaigns include:

  • YouTube Videos
  • Vimeo Videos
  • Video Podcasts
  • Slideshow Marketing (Digital)
  • Video blogging (Digital)  – creating videos that are between 3 and 10 minutes in length and publish them on your blog daily or weekly.

8. Social Media Marketing

Social media marketing is a type of outbound marketing because it involves using social media to reach your fans, followers, or potential customers. Social media marketing involves using various types of social media platforms to advertise your company’s services or products. Social media can be used to connect with people who are interested in what you have to offer, as well as your current customers. It can also be used to promote yourself or your company to people who are not currently customers. Social media can be used in several different ways for this purpose including:

  • Facebook Ads  (paid advertising)
  • Twitter Campaigns
  • Placing ads on social media sites you own, such as your blog or a Facebook page.
  • Social media contests / giveaways  (leave a comment on our Facebook page for a chance to win an iPad!)

Other creative ways of using social media to advertise include finding ways to collaborate with other bloggers or internet marketers, or even purchasing ad space on someone else’s blog.  Be smart about how you use social media. Don’t just throw something out there and hope it works.

9.  Video Marketing

Video and search engine marketing go hand in hand.  There are now many search engines that provide video results, along with test results.  Social media now plays a big role in video marketing as well. If you want to be found for your business or product, you need to think about how you can tie together all of these different types of marketing.  When people search for what you have to offer, they will find your company’s videos and other content on sites like YouTube, Vimeo or DailyMotion.

Features of Video Marketing

  • Video Content
  • Payment and Pricing
  • Other Video Ideas
  • Graphic Magic: Icons and Buttons
  • Video Hosting and Streaming Options Magic

10. Voice Marketing 

Voice marketing is one of the types of marketing that not many companies are taking advantage of.  What is voice marketing?  It is using the power of the human voice to reach people on a personal level. Some examples of voice marketing include:

  • Telemarketing
  • Voicemail Marketing
  • Other types of electronic messaging that allow a person to leave a message, including texts, instant messages and email.

Features of Voice Marketing

The reason why voice marketing is so effective is that it allows you to reach people the way they want to be reached:  personally and promptly. When it comes to marketing and advertising, voice marketing can be very impactful if used correctly.  Think about every time you’ve heard a commercial for a good or service that you ended up buying.  You probably didn’t remember seeing an ad for that product or service, but you remembered hearing about it from someone personally (someone else in your family, a friend). That’s the power of voice marketing.

11. Email Marketing

Email marketing is one of the types of marketing that great way to send out reminders or updates about your products or services to customers who have previously purchased from you. Email marketing can be very effective if your company uses a targeted email list.  If you do not have a targeted email list, you’ll need to work with professional email service to build one for you.

Features of Effective Email Marketing

  • Generate Sales from the Subscriber List
  • Built by an Expert
  • Many Options for Creating and Sending Your Emails
  • Newsletters and Promotions

12. Conversational Marketing 

Conversational marketing is one of the types of marketing and that technique used by businesses online to have a more personal connection with their customers. It is an attempt to encourage conversation on social media platforms, or email lists so that the subscriber feels valued. It may also be used in any form of communication between company and customer, including phone calls or in-person encounters. Conversational marketing may seem like an easy task to accomplish, but it is quite difficult. Companies must find ways to make their conversational marketing strategies unique and interesting.

Features of Conversational Marketing

  • Build a Relationship with the Customer or Subscriber
  • Make You Company More Accessible
  • Enhance the Personal Touch
  • Increase Brand Loyalty
  • Increase Sales or Leads
  • More Value for the Customer or Subscriber
  • Learn Something New about the Customer or Subscriber
  • Help Build Trust between the Company and the Customer

13. Buzz Marketing

Buzz marketing is a form of the social media marketing that focuses on popularity. It is all about the hype, the buzz, and the publicity surrounding a particular topic or product. Buzz marketing is an interesting technique to use despite its lack of long-term effectiveness, but it can produce results in the short term.  Famous products are more likely to sell because they are given more attention or exposure for their current success. It’s also important to understand what motivates buzz marketing campaigns. Are you doing it for money?  Or because you thrive on notoriety yourself?

Features of Buzz Marketing

  • Build your company or product into an overnight sensation
  • Increase Sales or Leads
  • Learn Something New about the customer or Subscriber
  • Make You Company More Accessible
  • Increase Brand Loyalty
  • Increase Sales or Leads

14. Influencer Marketing

Influencer marketing is a type of buzz marketing that involves advertising through an influential person online. When you partner with an influencer, you’re hoping that they will bring their viewers or audience for you to your product or company.  If the influencer has a large following, the exposure could be very beneficial for your company.  There are many different types of influencers including celebrities and social media personalities. Some examples of celebrities who have used influencer marketing include Justin Bieber, Ariana Grande, Lady Gaga, One Direction, Cristiano Ronaldo and many more! These celebrities have millions of followers on social networks such as Instagram, Facebook, Vine and Twitter.  Their followers trust and follow what they recommend, and therefore the celebrities can be very effective influencers.

Features of Influencer Marketing

  • Reach Thousands or Millions of People
  • Build a Relationship with the Customer or Subscriber
  • Enhance the Personal Touch
  • Increase Brand Loyalty 

15. Acquisition Marketing

Acquisition marketing is one of the types of marketing, also called lead generation, which is a process used by companies to collect contact information from their prospects or customers. In other words, this is how a company gets its name and the website address from potential customers so that they can be contacted.  The majority of people who use email marketing have used this strategy because it’s a safe, reliable resource to contact the right people at the right time.

Features of Acquisition Marketing

  • Improve Response Rates
  • Improve Conversion Rates

16. Contextual Marketing

Contextual marketing is one of the types of marketing and advertisement that is placed on an informational or non-commercial website, such as a blog, news site, or another type of informational site. This type of advertising can be highly effective if you’re offering a service or product that has a connection with the topic of the website it’s being displayed on.  If you offer a product that serves a purpose related to something that is being discussed on the page, your ad could reach a lot of people who are interested in what they see.

Features of contextual Marketing

  • Targeted at a Specific Audience
  • Reaches Millions of People

17. Personalized Marketing

Personalized marketing is one of the types of marketing and connecting with people on a more personal level. It is all about telling your customers or potential customers about yourself, your brand or your company.  Personalizing the marketing efforts allows the customer to feel like they know who you are and what you stand for.  Personalized marketing also helps to build stronger relationships with your customers and helps to keep them coming back for more!  It can be as simple as adding a picture of yourself as part of an email signature or as complicated as making changes to the website layout so that it connects more with the customer’s interests.

Features of Personalized Marketing

  • Build a Relationship with the Customer or Subscriber
  • Make You Company More Accessible
  • Increase Brand Loyalty
  • Increase Sales or Leads
  • More Value for the Customer or Subscriber
  • Learn Something New about the Customer or Subscriber
  • Help Build Trust between the Company and the Customer

18. Brand Marketing

Brand marketing is one of the types of marketing and is all about making consumers aware of what you offer. Brand marketing is also known as brand awareness. Focusing on branding means that the company’s identity is made consistent, coherent and consistent throughout their products, services, communications and overall marketing campaigns. This can be very important for an online business because it helps to make the company more recognizable to consumers.

Features of Brand Marketing

  • Build a Relationship with the Customer or Subscriber
  • Make You Company More Accessible 
  • More Value for the Customer or Subscriber

19. Stealth Marketing

Stealth marketing is one of the types of marketing that only one person or company knows about. This type of marketing can be useful because it can get the products and services to places where they’re not normally seen. If there is anyone who needs your product, but no one knows about it, you’re making a stealth purchase.  The reason for this is that buyers and customers will be more willing to buy or use something if they know about it and want to use it.

Features of Stealth Marketing

  • Improve Response Rates
  • Improve Conversion Rates

20. Guerrilla Marketing

Guerrilla marketing is an advertising technique that uses unconventional means of promoting a company, product or service. These techniques are often bold, unorthodox and can be quite expensive. Some examples of guerrilla marketing include placing billboards in unusual places like the top of telephone poles, using graffiti to promote products or services, placing ads on jungle gyms or using sandwich boards to promote business.

Features of Guerrilla Marketing

  • Build a Relationship with the Customer or Subscriber
  • Make Your Company More Accessible 
  • Increase Brand Loyalty 

21. Native Marketing

Native advertising is one of the types of marketing that has become popular with companies who want to utilize social media platforms for advertisement. This type of marketing is an ad that looks like other content on a website or blog.  That means that the ads blend in with what the other articles look like and adds to the experience of consuming content instead of looking like an ad.  Native advertising allows companies to reach more people without them realizing they’re being advertised to because it doesn’t look like a typical advertisement.

Features of Native Advertising

  • Build a Relationship with the Customer or Subscriber
  • Make You Company More Accessible 
  • Modify Modify Content Based on Your Audience 

22. Affiliate Marketing

Affiliate marketing is one of the types of marketing and is typically used by web merchants to drive visitors to their websites. The merchant pays an affiliate site a commission when a sale is made after the visitor clicks on their link.  It’s also possible for affiliates to receive commissions from other affiliates who refer website visitors to them.

Features of Affiliate Marketing

  • Build a Relationship with the Customer or Subscriber
  • Increase Brand Loyalty

23. Partner Marketing

Partner marketing is one of the types of marketing that involves working with another business or organization to promote a product. This type of marketing allows the company to reach a larger audience and could help increase sales or awareness for both companies.

Features of Partner Marketing

  • Improve Response Rates
  • Improve Conversion Rates

24. Product Marketing

Product marketing is one of the types of marketing all about communicating your product and communicating your customers about the products. This form of marketing involves the company working with its salespeople and customers to communicate what they do and how customers can benefit from using their products. It is also important to make sure that customers understand why they should buy from you.

Features of Product Marketing

  • Build a Relationship with the Customer or Subscriber
  • Make You Company More Accessible 
  • Increase Brand Loyalty

25. Account-based Marketing

Account-based marketing is a form of marketing and selling and it is typically used by both small and large companies, mainly large organizations.  Account-based marketing promotes the use of a particular company’s products or services with customers who have established relationships with that company, which is called an account.  Account-based marketing has become widespread because most companies now keep track of their customers’ accounts, making it easier to promote to those people.

Features of Account-based Marketing

  • Build a Relationship with the Customer or Subscriber
  • Make You Company More Accessible 
  • Increase Brand Loyalty

26. Customer Marketing

Customer marketing is the process of cultivating long-lasting relationships between brands and their customers. It can be very important for businesses to promote customer relationships because customers are an essential part of the success of any business.  Customer marketing can help make sure that you don’t lose your customers or forget about them.

Features of Customer Marketing

  • Build a Relationship with the Customer or Subscriber 
  • Make You Company More Accessible 
  • Make Sure Customers Are Happy With Your Business

27. Word-of-Mouth Marketing

Word-of-mouth marketing is a marketing technique that uses personal recommendations between friends or family members to promote a product or service. Word of mouth is considered by many companies to be the most effective form of marketing.

Features of Word-of-Mouth Marketing

  • Build a Relationship with the Customer or Subscriber
  • Increase Brand Loyalty

28. Relationship Marketing

Relationship marketing is when companies make their customers’ lives easier or more enjoyable by doing something small for them. It is used by many businesses that want to reward customers for their loyalty or promote brand awareness.  Relationship marketing can also be used to help convince prospective customers that your business is the best, which can result in higher sales for your business.

Features of Relationship Marketing

  • Increase Brand Loyalty
  • Build a Relationship with the Customer or Subscriber

29. User-generated Marketing

User-generated marketing is a marketing technique that involves promoting your product or service by getting consumers to talk, create or share social content about your product.  This type of marketing can be useful because it gives companies access to unique content and helps them connect with their customers in a way that traditional advertising techniques don’t allow.

Features of User-generated Marketing

  • Build a Relationship with the Customer or Subscriber
  • Make You Company More Accessible 

30. Campus Marketing

Campus marketing is the process of promoting your business to college students. This type of marketing is typically used by colleges, universities, and other businesses that are near or on the campuses of colleges.  Campus marketing attracts college students because many of them can be prospective customers for these businesses.

Features of Campus Marketing

  • Build a Relationship with the Customer or Subscriber
  • Make You Company More Accessible

31. Proximity Marketing

Proximity marketing is the marketing strategy of reaching your customers by being located near them. This form of marketing involves the business building a physical presence near its target market.  Proximity marketing can also involves using digital channels, such as websites or social media channels, to market the product or service.

Features of Proximity Marketing

  • Build a Relationship with the Customer or Subscriber
  • Make You Company More Accessible

32. Event Marketing

Event marketing involves taking your product or service to places where you can sell it to your target customers. The type of event that you want to promote will depend on the location of your event and also what type of customers attend the event.  For example, if you are planning an outdoor concert, then you would want to advertise it in multiple places where people might come across your advertisement.

Features of Event Marketing

  • Build a Relationship with the Customer or Subscriber
  • Increase Brand Loyalty

33. Experiential Marketing

Experiential marketing is a different form of marketing that involves using a person’s sense of touch, smell, sight and hearing to promote your product or service.  Experiential marketing is more than just traditional advertising because the customer experiences something by interacting with the business or brand.

Features of Experiential Marketing

  • Build a Relationship with the Customer or Subscriber
  • Make You Company More Accessible

34. Interactive Marketing

Interactive marketing is a form of marketing that allows businesses to interact with their customers.  Interactive marketing can involve using email, social media platforms, or other types of digital technology. Interactive marketing tactics often allow businesses to fully understand who their customer is and what they are willing to purchase. Interactive marketing also helps businesses better understand what type of messages can convince potential customers to do something.

Features of Interactive Marketing

  • Build a Relationship with the Customer or Subscriber
  • Make You Company More Accessible

35. Global Marketing

Global marketing is a form of marketing that takes place far away from your company. This type of marketing can happen if your business does not have a physical or digital presence in the country where the customer lives.  Global marketing will typically involve using advertising, but it can also include other types of tactics to help your company connect with the customers in the country where they live.

Features of Global Marketing

  • Build a Relationship with the Customer or Subscriber
  • Make You Company More Accessible

36. Multicultural Marketing

Multicultural marketing is a form of marketing in which businesses use the culture of a country they are trying to reach to promote their products or services.  This form of marketing can include using specific symbols from the country’s culture, such as flags, clothing, or music. It can also involve using words from the language in which the target audience speaks.

Features of Multicultural Marketing

  • Build a Relationship with the Customer or Subscriber
  • Make You Company More Accessible

37. Informative Marketing

Informative marketing is the act of educating your target audience about your business or product.  This form of marketing is typically used by businesses that are new to the market or trying to make a name for themselves. Informative marketing can also be used by companies that want to connect with their customers on a more personal level.

Features of Informative Marketing

  • Build a Relationship with the Customer or Subscriber
  • Increase Brand Loyalty

38. Neuromarketing

Neuromarketing is the process of using neurological signals, including brain activity, to help companies better understand their customers. There are various ways in which neuromarketing can be used.  Since the process involves collecting brain images, it can be used in real-time marketing campaigns, helping businesses learn more about their target audience.  Neuromarketing can also be helpful for companies that want to better understand how people respond to messages or advertisements that they advertise on social media platforms.

39. Persuasive Marketing

Persuasive marketing is a form of marketing that uses logic, emotion, and visual cues to help you persuade your target audience to buy your product or service.  Persuasive marketing can be used by companies that are trying to stand out in an increasingly crowded marketplace. Persuasive marketing is also the type of marketing many people think of when they hear the word “marketing.”

Features of Persuasive Marketing

  • Build a Relationship with the Customer or Subscriber
  • Increase Brand Loyalty

40. Cause Marketing

Cause marketing is a form of marketing that involves creating a product or service that is designed to help the company’s customers.  Cause marketing can be used by businesses that are looking for ways to connect with their target audience.

Features of Cause Marketing

  • Build a Relationship with the Customer or Subscriber
  • Increase Brand Loyalty

41. Controversial Marketing

Controversial marketing is the use of marketing tactics that are seen as immoral, taboo, or distasteful by the target audience.  This type of marketing can be used by businesses that do not want to go against their customers’ beliefs or values.

Features of Controversial Marketing

  • Build a Relationship with the Customer or Subscriber
  • Increase Brand Loyalty

42. Field Marketing

Field marketing is the process of using sales representatives to help promote your company or brand.  The sales representatives will typically go door-to-door to businesses in their area, give presentations on your business, and ask people if they are interested in what you have to sell.  This form of marketing is an excellent way for small businesses to reach more customers quickly.

Features of Field Marketing

  • Build a Relationship with the Customer or Subscriber
  • Make Your Company More Accessible
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