As someone who has had the privilege to work in marketing for some of the biggest businesses in Australia, I am constantly on the lookout for ways to improve my skills. One area that I am very passionate about is contextual marketing – a term that means understanding how different actions or behaviors can contribute towards building a brand. By improving your knowledge and understanding of contextual marketing, you give yourself a chance to create a stronger connection with your audience and increase conversions by maximizing engagement opportunities. Here are ten websites that will teach you everything from how to make clients happier, creating better quality content, and breaking down barriers between makers and marketers.

What Is Contextual Marketing?

Contextual marketing means that you use your brand to capture all your customers’ attention, not just the parts that matter. To do this, you need to become a part of your customer’s world and take advantage of their lives in order to deliver value. If you think about it, this makes sense. People judge your brand based on how it aligns with their values and what you know about them – so use this to your advantage.

A lot of businesses can get lost in the mechanics and logistics of marketing and neglect to build a strong, mutually beneficial relationship with their customers. This makes them forget to ask: “if we were friends, where would I be?” This is the question that contextual marketers constantly ask themselves when trying to market their brand, especially when they are crafting content or making ads. So how do you answer this question? By understanding the following fundamentals:

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